The 2025 model followed a job analysis involving more than 3,000 coaches and keeps ethics, trust, listening, client autonomy, and action at the center of practice.
Executive AI coaching insights
Primary-source reporting on the market, rules, operating choices, and evidence that affect this executive audience.
The code that took effect April 1, 2025 added language covering obligations carried out through software, databases, technology-assisted tools, and artificial intelligence.
The framework extends coaching principles with assurance, testing, security, privacy, disclosure, and system-limit requirements for AI coaching applications.
The study's executive materials draw on responses from more than 10,000 coaches and describe record growth, rising revenue, and optimism alongside AI's growing role.
Article 4 requires providers and deployers of AI systems to take measures that support a sufficient level of AI literacy among relevant staff and other operators.
The voluntary profile adds generative-AI considerations to the AI RMF and helps buyers test confidentiality, human oversight, confabulation, content provenance, and misuse controls.